LinkedIn Pulse is a publishing platform developed by LinkedIn, a professional social networking channel. When Pulse first appeared, it was only aimed at well-known influencers. In 2014, however, LinkedIn decided to open the platform to all users.
LinkedIn Pulse is a rewarding way for influencers and industry professionals to build trust and increase market awareness. Demand Wave study shows that about 92% of B2B marketers integrate LinkedIn into their digital marketing strategy.
Who uses LinkedIn Pulse?
LinkedIn Pulse helps trainers build their reputation, reach a larger audience, and build trust online. Because LinkedIn is the ideal social channel for professionals, Pulse is particularly useful in the B2B market.
The Pulse platform generates blog posts, articles and ideas from people on its LinkedIn networks. When you write a Pulse article, everyone you connect with will be notified of the new content. You can also post Pulse articles as standalone content on LinkedIn and other social media profiles.
LinkedIn Pulse Advantage
In digital marketing, businesses need to focus on making their content visible to as many people as possible. It is a great way to raise awareness in your professional network and get more leads for your B2B organization. Other benefits of Pulse:
Building Authority: Better quality influencer articles submitted to will increase your brand awareness and prove your credibility as an expert in the field.
Wider Market Coverage: Impulse messages are aimed at the right people in your industry. This means that your content has a better chance of reaching the right people to increase sales.
Ease of Content Marketing: Pulse gives executives an easy way to publish articles without having to learn how to use a content management system.
Some companies are also converting their blog posts to LinkedIn Pulse content to increase the visibility of their ideas and bring people back to their pages. Make sure the information you send to Pulse is clear enough that it doesn’t show up as duplicate content on search engines.
Tips for using LinkedIn Pulse
The success of Pulse is as great as that of any content strategy. The first step is to make sure you understand the platform and how it works. Make sure your content is presented to a highly professional audience. Therefore, it may be necessary to adjust the pitch accordingly. Here are a few other things to keep in mind on:
Use a keyword: Help your audience find content more easily with search engine optimization. Keywords and phrases make your work even more searchable.
Use catchy headlines: Like all search engines, you only have seconds to grab your audience’s attention on LinkedIn Pulse. Create your content with a catchy title.
Frequent posting: Choose and stick to your posting strategy as a timeline. Let your subscribers know that they can trust you to keep your content up to date.
Promote your posts: Don’t rely on to do all the work. Promote your content on other social media sites like Twitter and Facebook.
Add Images: Divide text blocks into content with high quality images. Visual content adds context to almost any post.
Post at the right time: Remember, LinkedIn is for professional businesses. Make sure to post every now and then, as these people are more likely to revisit their feed.